Solely sponsored by Changan Automobile, and joint-produced by CCTV and Star Alliance, the highly rated and inspirational reality show, "The Brilliant Chinese," held a press conference in Beijing on January 8, 2015.

A-List actress Fan Bingbing, superstar recording artist Cai Guoqing, and renowned comedian Zhou Libo comprise the review committee.

In its 2nd season, the show will continue to focus on the inspirational stories of ordinary Chinese people – including their struggles and successes – to inspire others to reach their highest potential. In addition to Fan Bingbing, Chen Kaige, one China’s most esteemed movie directors, is also invited to be a judge.

The show’s audience and Changan’s sales have both experienced dramatic increases

As is commonly known, the "V” sign from season 1 is derived from Changan’s logo. In 2014, the company adopted the new brand slogan Driving forward with you, along with the “V” sign, to inspire positive energy. Changan is the leading Chinese automobile brand, not only in terms of market share, sales volume, and profitability, but also in product quality and consumer perception. The impact of Changan’s performance is even more meaningful than the numbers suggest. The company’s success represents the advancement of the Chinese automobile industry from the days of "Made in China" to this new era of "Created in China."

Working together to make a difference in Season 2 while ushering in a new era

The progressive and aspirational spirit of the show is well aligned with Changan’s core brand values. Since the start of season 1, both Changan’s brand recognition and reputation have been elevated.

22 April 2015