Changan Automobile's long-awaited brand promotional activity, Exploring Legends, officially kicked off in June. Amplifying Changan's image as a confident, enterprising, and energetic brand, Exploring Legends is traversing Chagan's key markets in South America, Asia, and Africa, leaving footprints across Columbia, Peru, Chile, Egypt, Azerbaijan, and Algeria. With the cooperation of local media, dealers, and valued customers, Changan conveys a perception of long history, excellent quality, and global significance.

The launch ceremony was held in Columbia's capital, Bogota. Then the first leg of Exploring Legends began with a team comprised of Changan staff, professional journalists, and local media in three CS35s and one CX30. After traveling across Bucaramanga, Medellín, Armenia City, and Neiva in Columbia, the team returned to Bogota. Changan's outstanding vehicle performance was demonstrated throughout the journey in harsh, slippery, gravelly, mountainous, and desert road conditions.

Along the way, the team enjoyed breathtaking scenery and touching, legendary stories. At each stop, local photographers were invited to capture the stunning beauty of South America.

After arriving in the Tatacoa desert, the team couldn't wait to capture the beauty of the such bright stars against the backdrop of the indigo sky. They immediately jumped out, made their way to good vantage points, and began taking pictures.

The success of Exploring Legends in Columbia set a solid foundation for upcoming events - which are expected to be even more fascinating. Please stay tuned and join us in this amazing exploration!

10 August 2015