Changan Automobile's Chongqing International Marathon got underway at precisely 8:00 am on March 20th, 2016.  The event included a full marathon (42.195 km), a half marathon (21.0975 km) and a mini marathon run (5 km).  The event attracted more than 30,000 runners.  Led by Xu Liuping, Chairman of Changan Automobile, 700 Changan employees participated in the Chongqing International Marathon, demonstrating the steadfastness and perseverance of the Changan team.

Changan sponsored this year's Chongqing International Marathon to encourage people of all ages to adopt a healthy lifestyle and physical fitness program.

This marathon event highlighted both sportsmanship and the personal challenge.  Each participant was able to live and demonstrate Changan Automobile's brand slogan, "Driving Forward with You."  Our slogan, like each runner, expresses a spirit of individual determination and commitment. 

Running a marathon requires not only great stamina, but also needed is a spirit of determination.  Inspired by this marathon spirit, Changan's research and development team has striven to move the entire Chinese automobile industry forward in vehicle technology and quality.  Today, Changan has found success with the growing recognition of our extensive line of high-quality products, including the Eado sedan, the CS35 and CS75 SUVs, and the New Benni city car.

Between January and February 2016, Changan sold over 201,875 vehicles.  This year, the company aims to increase sales by 10.6 percent versus 2015.  In order to hit this target, Changan Automobile will launch ten new or redesigned models this year.  New models such as the CS15, CS95, and CX70 SUVs, and the Auchan (Ossan) MPV have received positive press and have raised consumer expectations.  Existing Changan models have already earned great respect and sales success.  Some of those key models include the CS35 and CS75 SUVs, and the Eado and Raeton sedans.  The Raeton will soon be redesigned.  Our extensive slate of new and redesigned products will make 2016 a bumper year for Changan Automobile.  

The marathon-like competition between Chinese automakers has pushed the company to forge ahead and seek new ways to independently innovate and offer quality products and services to our customers.  As a leading domestic brand, Changan will continue to find ways to move the entire Chinese automobile market forward to a better future.

11 May 2016