On the evening of May 18th, Changan Automobile held a spectacular new model launch ceremony in Riyadh, Saudi Arabia.  Politicians, major clients, media organizations, and potential customers were invited.  Around 300 people attended including Liuqing Zhao - Economic Counselor at the Chinese Embassy in Saudi Arabia, Feng Xiao - Vice President of Changan International, Ali Ibrahim Almajdouie and Abdullah Ali Almajdouie - Chairman and President of the Almajdouie Group, Changan's retailer in Saudi Arabia.  Other company representatives were also in attendance.

Because Riyadh is so hot during daylight hours, the ceremony was held in the evening.  This afforded the event an air of glamor.  As the evening got underway, Changan helped break the ice by presenting guests with copies of their names written in Chinese characters.

To begin the ceremony, Almajdouie Group President Mr. Almajdouie welcomed attendees.  He spoke highly of Changan's achievements and conveyed great confidence in a bright future for Changan Automobile and a continued strong partnership.  He also spoke about how his company has improved customer service in Saudi Arabia by upgrading showrooms, spare parts operations, new model launches, and branding.  Later on, Mr Feng introduced Changan by relating the company's brand history, industry position, international partnerships, and technical advances.  He also addressed strategy in the Saudi market.

At the event's conclusion, senior managers from both companies posed for a celebratory group photo.  Guests then went on to get a closer look at Changan's new models. 

The successful ceremony is a milestone for Changan in developing an international presence.  Changan will continue to build innovative products, spurred on by the enthusiasm with which the brand's new models were received in Saudi Arabia.

1 June 2016