Changan Overseas Distributors Conference held in Beijing

Changan Automobile Overseas Distributors Conference and Overseas Development Forum took place in Beijing on April 24th, 2018.


Gong Bing, Changan Automobile vice president, and Xiong Lin, Chongqing Municipal Commission of Commerce deputy director were among those who attended the conference and delivered inspiring speeches.  There were more than 130 attendees, including overseas distributor representatives from more than 30 countries.  China Export & Credit Insurance Corporation, Chori, and other partners were also represented.

Helping each other and working together

At the meeting, Mr. Gong extended a warm welcome to guests.  He complimented the efforts of global distributors whose contributions helped boost sales beyond the 2017 target.  He also introduced four independent brands that have been formed under the Changan Automobile Group: Changan Automobile, Ossan Automobile, Kaicheng Automobile, and mid-to-high-end brands.  They will promote the brand's development and provide customers with more perfect products and thoughtful service.

Mr. Gong stressed that Changan, along with other Chinese brands, will speed up the pace to the international market and assist in achieving the "2025" strategic goal.  We hope that all of our partners, together with us, will adhere to the "customer first" service concept and create a "mutually beneficial, win-win" relationship, so that we can realize our great aspiration: "To build a world class automobile enterprise."

On behalf of the Chongqing Municipal Commission of Commerce, Xiong Lin thanked Changan - especially for its contribution to Chongqing's economic development.  He also emphasized that the central government's strategy of positioning Changan as an "important strategic pivot of western development and the connection point of One Belt, One Road and the Yangtze River Economic Zone" has brought great opportunities for the city.  The Commission will continue to support Changan Automobile to create a favorable business environment and convenient conditions for the export of vehicles and parts, and promote more overseas cooperation business in One Belt, One Road countries and regions.

Ye Mingxin, Changan Automobile assistant president, reported on overseas product planning.  He pointed out that Changan is going to accomplish product globalization, emphasize capacity layout, and strengthen foreign investment.  In addition, diverse customer demands - alongside rapid development of automotive intelligence technologies - are driving the company toward simultaneous planning and development.  Mr. Ye also introduced plans for the overseas launch of Changan passenger and light duty commercial vehicles.

Li Mingcai, Changan Overseas Department vice general manager, delivered a report titled, "Inspiring Innovation, Sharing Future" which summarizes overseas development in 2017.  He introduced the company's breakthroughs in a number of areas including overseas project operations, channel expansion, brand building, service improvement, and innovation.  He also provided an analysis of current market conditions, opportunities, and challenges.

Keep calm and carry on

Li Mingcai proposed that the company should closely focus on the "431" overseas development strategy, diligent market management, operational quality improvement, and rapid development. 

Ten awards were given for 2017 accomplishments including "Objective Achievement," "Best Project," and "Best Growth." The honors benchmark Changan's overseas dealerships, boost morale, and convey Changan's positive energy.

At the overseas development forums, representatives from Chile and Saudi Arabia shared information about the internal management system and Changan overseas brand management.  They explained how to integrate Changan's culture into their own operations and lean management.

At the forum, several elements of domestic operations were covered including the "Changan Cloud Store Digital Experience," "Beijing Qing Chang Feng Product Operation Plan," and "Changan Auto 4S Store Lean Management."  Changan pointed out the direction of management operations for overseas distributors in digital intelligence, product operations, and lean management.

New car test drive activities and aftermarket parts displays were also featured at the Beijing factory.  Guests were also invited to participate in fun games.

The conference gave distributors a better understanding of Changan's overseas strategy for future development and increased their confidence in our partnership.  Changan's overseas business development concept will now be disseminated to the international market through distributors who will assist overseas marketing and project development in the future.


2 May 2018