Changan hosts an evening of style

After days of online promotion, the time for Changan to introduce CS55 to Paraguay finally arrived.  On the evening of July 12th, Changan and it's Paraguay distributor, Asiana Motors, presented a unique launch ceremony for the crossover SUV.

The venue was a factory which had been used many times to host branding events, fashion shows, and a number of parties.  It was a bold move for Changan to use this location to launch new vehicles.  The notable contrast between the manufacturing environment and the fashion show highlighted CS55's technology and style features.

A drum troupe provided additional entertainment to guests.

CS55 has been designed to appeal to young people and their desire for authenticity and style.  Accordingly, the fashion show launch event was presented to showcase CS55's distinctive style.

CS55 is one of Changan's key contenders in the compact SUV market segment.  This launch was highly anticipated.  Many locally famous journalists and automotive professionals attended this tony event.


23 July 2018