Changan vehicles have become indispensible in Peru

Changan entered the South American market almost 10 years ago.  With a decade of growth and cultivation, the company has built an important place in the local auto market.


Changan has been steadily advancing in Peru since it became the best-selling Chinese auto brand at the end of 2016.  Since then, it's held onto its number 1 position among Chinese brands and ranked among the top 10 best-selling auto brands in Peru in the first half of 2018.

In Arequipa, Peru's second largest city and auto market behind Lima, Changan sales surpassed other dealer-represented brands January through July.  At the same time, it ranked fifth among all local car brands.

It is not uncommon to see Changans around Peru.  The vehicles are used for both public and private transport.  The brand has become an indispensable means of transportation in local residents' daily lives.

Changan's Peru team recently visited Arequipa to listen to the voice of the customer.  In Cerro Verde, 15 kilometers from the city, the team luckily found the departure point for a fleet of Arequipa-bound Changan Star 9s.  Local residents who work in Arequipa became the main passengers of the commute.  The team conversed with drivers in an effort to better understand why they appreciate Changan Star 9.  The drivers said that they chose the vehicle for its quality, stylng, and spaciousness. The team gathered opinions, suggestions, and preference which will be considered with regard to future product development.

Changan is maintaining a customer focus while getting close to markets.  The company is striving to become the auto buyer's first choice.


26 October 2018